Planning any business building events? Events are more popular than ever to bring traffic to your store, business or web site. But how do you spread the word and announce your events for maximum impact?
We can learn a lesson from the stars on Donald Trump’s TV show “Apprentice”. Typical episodes involve celebrities planning a fundraiser, calling their fabulously wealthy friends, and asking them to attend an event and make a donation. Yes, I understand that when you want someone to donate $10,000, the personal call is a nice touch.
The episode from October 19, 2009, filmed in New York City features Cyndi Lauper and Sharon Osborne as part of the women’s team serving up burgers at a Manhattan diner. It’s a charity fund raiser and the goal is to bring in donors. How did people know what they were doing?
First, Cyndi and Sharon made a morning visit to Howard Stern. Even for celebrities with access to the “king of all media” getting the word out can be hit or miss. The event wasn’t picked up or tweeted at Twitter.com/CyndiLauperNews. It did make the local news
blogs… almost in real time.
11:44am Post on the Midtown Lunch blog
https://midtownlunch.com/2009/10/19/at-lunch-now-cyndi-lauper-and-sharon-osborne-are-working-the-lunch-shift-at-burger-heaven/
1:04pm Post on The Village Voice blog
https://blogs.villagevoice.com/forkintheroad/archives/2009/10/cyndi_lauper_an.php
Apprentice team mate and wrestling diva, Maria Kanellis announced the event by posting it on the WWE website.
https://www.wwe.com/inside/overtheropes/news/mariaburgerheaven
But, what if you don’t have Howard Stern or the Village Voice in your marketing tool box? How do you announce your event with maximum impact? Here’s what we recommended for the top 5 event announcements:
- Facebook Event: Use your fan page to announce your event.
- Tweet on Twitter: Post it on your Twitter account ands be sure to mention your sponsors, guests, or speakers to get extra exposure.
- Send an E–vite.: Evite.com is free and a novel way to inform your list via email.
- Blog An Event: Post the event on your blog and encourage your subscribers to share it.
- Tell the “New” Press.: The new press are websites like Westport’s Patch (https://www.patch.com/), library blogs, and e-editions of local newspapers that can be shared through Facebook and Twitter.
Vanessa Wood of Design to Spec strives to balance beauty and brains for sites that not only look good but will WORK for you! Don’t hold on to this article… please share it with a friend on Facebook or Twitter. Everyone deserves a proper functioning and well designed website.
Events are powerful marketing tools. Announcing them through web marketing is free, fast and very effective.
