You may have been invited to an enews presentation at a resort location, a presentation with the promise of learning how to grow your business through email marketing. Then you hear about the virtues of blogs. Does all the hype have you wondering which to choose or if you need to hunker down in the …
Use These 6 Savvy Statements to Set Your Website’s Goals
If you want an effective online business presence, your first step is to figure out your website’s goal. Surfing the Internet, you probably noticed the wide variety of websites that not only look different, but perform different functions too. How do you collect all these features and communicate them to your web designer, so your …
Social Media for Insurance Brokers: 12 Tweet Subjects to Get Your Agency Twittering
For an industry that can trace its roots to medieval times, insurance struggles with a stodgy image and is battling to appear current to customers. The insurance industry has made the jump to the Internet and agents are quickly getting on board the social media movement, including Twitter, the hottest site of the moment. Twitter’s …
Do You Do What the Gurus Do? Changing Your Social Media Plan Can Change Your Business
A great business guru can stimulate a new way of thinking and propel your business toward success. When you do what the gurus do and still feel overwhelmed, and under-appreciated by your marketplace, it’s time to reassess. 1. Is the Guru in an ivory tower? If you’re following a leader with unlimited funds or one who’s …