When someone says blog … what do you think of? A creeping, green goo that devours a metropolis? Nope, that was the blob. When most of us think of blogs, we think of an online environment where faceless writers expose their inner thoughts over world events or deeply personal issues. That perspective has been a turn-off for the serious business owner.
Blogs aren’t just for kids. With the introduction of free blogging space, web-savvy teens have created many of the personal blogs that come first to mind. However, the ability of users to create and update a blog, even with very little computer skill, makes one ideal for business owners who want to keep their website fresh with current information. Services like wordpress.com have excellent
What’s in a blog? It’s a lot like creating a document in MS Word. There is a space to type your text. Icons at the top of the text box assist in formatting the text so it will look correct online. Each blogging service is a bit different, but they offer a way to import photos or other images and a way to display links to other websites. You can choose to display statistics of how many visitors come to your blog.
Choose address and title wisely. When you set up a free blog you’ll be asked to select a username. It’s time to name your blog! Sometimes the “username” you select will be the address of the blog, so select wisely. A good name for a blog address is a name or phrase you think people would search for online. Forexample: bestcookiesintown, or johndoelifecoach. If possible use the address of your website (without the .com, .biz or other extension).
When you give your blog a title, again look for something that will be searchable online and, unless you’re a national business, ground it by including a location. For example: Best Cookies in Fairfield County, CT, or John Doe Life Coach in Westport, CT.
