Client’s usually discuss their choice of domain name after they’ve bought one. It’s a shame because the selection of a really good domain name can have a tremendous impact on how many visitors you get to your website.
Here’s how the usual conversation goes. .. “I really need a website. My daughter, Red, loves these little red hooded riding capes I make and I’m ready to start selling them to everyone. I picked out a great website name , redsmomsews.com. Isn’t that cute? Let’s get started.”
Here’s our hottest tip for selecting a strong domain: PICK A DOMAIN THAT INCLUDES YOUR KEYWORDS. If in doubt, your keywords are the words or phrases you think people will search to find you, your services, or a product. Red’s mom would be better served by ridinghoods.com, buyridingcapes.com , isellcapes.com.
I know the optimum domain names aren’t always so cute. But cute doesn’t count when trying to build a website’s position in the search engines. The boost of a good domain name is undeniable. Recently I reviewed several client sites being tracked with Google Analytics. Roughly 30 to 50% of the visitors who found the site by Google, searched by using the same keywords from the domain name.
Before you buy a domain. If you want people to find you, that’s by far the best time to make this type of strategic decision.
