The domain registration companies love to make sales and you be one of their best customers, but do you need to be?
The sale often happens at checkout. You buy a domain and the registration company offers many different versions of your domain– .net, .com, . us, .biz, etc. Do you really need all of these variations? If you’re building a brand then owning additional extensions of your business name can be helpful. Owning multiple variations of a domain can prevent other business from building a website that would detract from your web presence.
TIP ONE: If you already own lots of domains but don’t know what to do with them, forward them to your main website so it will be found by using multiple different web addresses. Let them work for you while you’re making other plans for these domains.
The average small business doesn’t need multiple domains. One or two extra domains can help people find your website even when they make a typing error.
TIP TWO: Buy one extra domain to forward to your website just incase there is a misunderstanding or typing error. For example, try https://design2spec.com.
Another reason to own multiple domains is to use a unique URL for a project. It’s easier to have short, snappy web address for a project that directs people to a longer page name on your website. Of course you could use a QR code but not everyone uses them and would be more likely to type in a website address.
TIP THREE: Try a unique forwarding URL. Click on BuildaShoppingCart.com and see where it goes.
So how may domains names should you own?
I recommend weighing expense vs. revenue: how much does it cost and how much income do the domains bring in? If you own 100 domains and you’re paying full price year after year, and only realizing a $500 gain then you aren’t getting your moneys’ worth.