How much is just right and how much is over the top? I’m often asked that by clients who are describing their business’ products or their online services for the first time. This question comes up even when someone is rethinking their internet marketing approach. Do you tell them everything you do? Do you know when to edit the list of your products or services to make it feel just right?
Last week I was at a networking group meeting. They’re a terrific bunch of people, but more on that at another time. One person stood up to talk about their business and apologized for not having all they offer on their business card. I looked at their card which described three diverse and clear services. I understood what they did—anything more would be overkill.
There’s an old saying, “Jack of All Trades, master of none.” I thought of that when I took this photo of a business sign in California. I wondered “what business?” Is this a donut shop? Is it a hamburger joint? Is it an ice cream parlor? OH NO, MR. BILL! Seeing an overdone list is a great way to comprehend the need for a good edit. When you try to be too many things it dilutes what you do and confuses your customer or clients… they have no idea what you really do best.
My advice is to get a visual of your services, a written list. When you can see it in print you’re on the road to understanding how to can see yourself the way others will see it. Get out the red pen and don’t be afraid to edit.
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