Sometimes web writing and creative writing are opposite corners of the SEO battle. It’s may seem like writing with style and flare is the right way to add pizzazz to your website. But in real life it doesn’t sound smart to your readers and even cause web visitors to spend less time on your website it it’s too difficult to read through. The worse part? Well, if you’re highly motivated to use a thesaurus when you write you can end up using words no one would ever search for and tank your SEO.
I first offered up this advice for web writing under the title “Be Specific Get Found” back in 2011 and it’s still relevant today as Google changes it’s algorithm, Bing encroaches on the share of searches, and mobile friendly has become the norm. 6 years later being succinct and clear in when writing blog posts is still important.
When writing text for your business website it pays to choose clear words. Exact words are more likely to be found by the major search engines (Google, Yahoo, MSN, etc.). Embellishing text with specific terms will result in web content that is rich with searchable words and phrases that web visitors are actually seeking. Avoid flowery language and get to the point… It’s good for SEO. Continue reading “Chose Clear Words – It’s Good For SEO”
The snow has melted, the birds are singing, and all the Internet cons are active. This week I’ve heard from clients who’ve received snail-mail and email solicitations. Just so you know, I also get these offers. Without mentioning names, lets break down these “offers” and I’ll tell you why you should avoid them.
This offer comes in via snail-mail. It looks like a bill, but clearly says on it that it’s not a bill, but a “solicitation”. The offer is that they’ll list your website on their directory to stimulate it getting found online. So lets ask a common sense question: when you’ve used your favorite search engine have you ever been directed to this company’s directory website? Probably not. The offer costs a few hundred dollars and it’s strongly suggested not to be worth that amount.
Again, this offer is sent via snail mail. It purports that your website’s domain name is about to expire and it’s more advantageous to transfer it from your current registrar to them. This offer looks for website owners who don’t understand that their domain name is registered with a legit company like GoDaddy, Register, etc. and there is no need to move it when it’s time to renew. Moving it to a company that solicits via mail may cost you more than you can imagine– the yearly domain registration may jump 200%! If you move your domain it may not relate back to your hosting account and you’ll lose the ability to see your website online. Ouch!
Search Engine Registration
A client received this offer via email– It states you need to pay for their software to maintain the ease of customers finding your website online. It looks pretty intimidating, even giving a warning to act before a contrived due date. All search engines send out robots, their own software, that scours the web and caches websites, so your website has already been collected and stored in the search engines and it will be again in future passes of search engine robots.
My best advice (and it’s free). Delete those emails and shred the letters.
What do you name a Facebook business page? It’s worth putting thought into the name because it can help you get found on Facebook. You can put up your name, you can Continue reading “Use Your Facebook Business Page Name To Get Found”