What do you name a Facebook business page? It’s worth putting thought into the name because it can help you get found on Facebook. You can put up your name, you can put up your business name, but there’s one more option… use what people are searching for! When Facebook joined arms with Bing the FB search bar became a tool to find things in and out of Facebook. When you name your business page something that people are looking for you business is more likely to be found in Facebook.
- Reach Out to Your Geographic Area. Instead of naming a Facebook page your name or your business name, consider using the format “hometown name service provided”, for example “Springfield MA Event Services”
- Tap Into Your Customer’s Service Needs. If you know what your customers want– offer your service in your page name. Do you clean rugs? “Carpet Cleaning in Springfield MA.”
- Tap Into Your Customer’s Pain. If you know what causes your customers’ pain– address the pain in your page name. Again using the carpet cleaning example: “Rug Stains in Springfield MA.”
- Blend Your Name. Do you go to lots of networking events? Do some people know you and some remember only you business name? Here’s an example of putting the two together: “John Smith of Springfield Event Services.”
