The blog is a huge boon for WordPress users, however blogging isn’t for everyone. A business may not have the time to write well-planned blog posts, nor may they enjoy writing (blogging shouldn’t be painful), nor may they have a service or product that lends itself to frequent blog posts.
But its OK. You can have a WordPress site with blogging. The blog is a feature of WordPress. Many WordPress sites are used for the content management capabilities and the business chooses to forego a blog.
Before you jump into a WordPress site without a blog there are 3 top considerations.
- Watch the Slideshow. Many WordPress themes (templates) come with lots of built in features. Because WordPress is designed for blogging blog posts are behind some of these features. Watch out for themes with built in slideshows because all are not equal, some are built to showcase blog posts and the images in a post. This means you won’t be able to just drop an image into the slide show and if you aren’t going to blog this feature won’t work for you.
- Utilize Social Media. If you aren’t going to blog how will you communicate with your customers or clients? Communication is key to let your “tribe” know what is new, advertise special, offers, and as businesses have learned in the pandemic, having a platform allows you to COMMUNICATE. Commit to one platform and do it consistently. If you choose Twitter then tweet! If you have a Facebook page then post! If you just can’t foreseeing long blog posts these are short bursts of communication that will keep you connected.
3. Keep Your Site Refreshed. Bloggers have a big advantage. Blog posts are new, fresh content added to your site. Google and the other search engines find this new content and like new content, helping your site in it’s position in the search results.