Blogs aren’t just for daily journal entries. Where did that idea come from? Blogging for self publishing authors is an essential part of marketing a book, and is part of the process of getting a book to print.
Blogging Reveals Yourself
Every author has a voice and blogging is a great way to introduce your readers to your writing style and your personal voice as an author.
Blogging For Authors Is Good Practice
If you’re writing a book or self publishing you may not have other opportunities to practice the art of writing. Journalists and copy writers spend a great amount of time everyday honing their craft. Writing short blog articles helps to hone the writers style, editing skills, and getting a story from mind to “paper.”
Blogging Chronicles the Journey
Rome wasn’t built in a day and it’s likely that your book won’t be magically written overnight. You’re going to start the adventure of a lifetime. Start engaging your audience now by blogging about what you do along the way — days when you have writer’s block and what you do to solve it, character development, non-fiction writers may want to share information or data they research or authorities in their field they consult. Readers will love reading about the unique path your book takes to publication.
Blogging for Self Publishing Oils the Publicity Machine
In today’s publishing world, every author must be a promoter too.
— Authorhouse.com (self-publishing company)
Blogging for self publishing is the beginning of marketing. Whether you’re an author seeking a publishing deal or you plan to self publish, you’re going to have yourself “out there” and do a lot of your own publicity and marketing. Starting your blog now shows you’re connecting with your potential readers and you’re already working toward book sales.
Yesterday I was seeing Tweets that protested actress Rose McGowan who had her Twitter account frozen due to posting a private number. I saw that the action had happened in a tweet from Variety. Then there were new tweets that cast the “freeze” in a political light (comparing her actions to the President’s sometimes loose tweets). About the time I got off the Internet for the night there was an organized Twitter protest– women were going silent on Twitter (some of them have huge followings).
All of these pieces are fascinating demonstrations of freedom. The press tweeted. People complained about their president. A protest. And even the freedom to censure (Twitter is a public company).
A retweet from Matt Mullenweg, the developer of WordPress, caught my eye. I’ve posted the screen shot, but the best quote is “If you want freedom, use the open web.” YES! Blogging is your voice. It’s your forum to say what you want in as many words as you want. You speak to a handful or to millions. You make the choice how how it stays on your site. No need to wait for an editor’s approval or a deadline. You are your own press. That’s why I believe in the power of blogging.
I 8th grade I had an amazing teacher who taught American Government. He explained that freedom is never complete freedom. Freedom ends where it effects another person’s freedoms. He used to swing his arms around wildly demonstrating that was his freedom until he got too close to some and punched them in the nose! So blogging is freedom until you violate the conditions of your shared hosting account or libel someone in a post.
Sometimes web writing and creative writing are opposite corners of the SEO battle. It’s may seem like writing with style and flare is the right way to add pizzazz to your website. But in real life it doesn’t sound smart to your readers and even cause web visitors to spend less time on your website it it’s too difficult to read through. The worse part? Well, if you’re highly motivated to use a thesaurus when you write you can end up using words no one would ever search for and tank your SEO.
One of the best design features of WordPress is that it creates font consistency. I know creative types (and I’m one of them) feel their rebel nature start to boil when they hear the words consistent or consistency. Who wants everything to be the same! However, some consistency, especially on a website, is a very good thing. Having a sameness throughout a website supports your branding, makes your site look professional, and helps to clue web visitors that they’re on the same website from the first page to the last blog post.
With WordPress Fonts Support Your Branding. It’s likely you’ve hired a logo specialist and ordered business cards to create the look and feel of your business. Part of the process was choosing a font or two that you like. This is your branding. Using these fonts in the same style and colors on your website help to unify your business image.
Font Consistency Makes Your Website Look Professional. Do you remember those old-fashioned circus posters with about 20 colors and styles of type? This was the circus’ branding — a whirl-a-gig of excitement! Big top acts are probably not what you think of when you think of clean, crisp professionalism, so a circus of different fonts probably isn’t going to serve your business well.
Use Fonts to Clue Your Visitor. A web page whose appearance changes from page to page can be confusing for the web visitor. How will they know that they’re on the same site when they click to a new page and it looks different than the last.
WordPress fonts can be set up to use beautiful scripts, and other unique web fonts so there’s no need to be boring– your uniqueness can shine on every page. Using a style sheet as part of the structure means in WordPress fonts are set and they will display the same on every page.