4 Web Marketing Tips: LinkedIn for Writers

LinkedIn is an easy and effective way for Writers to stay connected with their associates in the industry.  Writing is both a service (ghost writer, journalist, etc.) and a product (published articles, new book, etc.). While LinkedIn won’t put a download a book, it’s an important tool for Writers to build a network of colleagues and open the door to new opportunities for publication Continue reading “4 Web Marketing Tips: LinkedIn for Writers”

Time to Catch Up on Blog Posts

We had a tornado or a “macroburst” last week that took down trees and took out power. Design to Spec was back in business the same day after starting the generator. Electricity was restored within 5 days and we’re all good.

Last summer I discovered what happens when you don’t post. People think you’re dead. Well maybe not that extreme, but they do think you’re out of business. I slowed down on posting over the summer and new queries started off by asking if I was in business!  During that time…

  • I got new glasses from an online service. (They are awesome!)
  • I continued to go to CrossFit 3 times a week.
  • My family put up with me implementing the The Life‑Changing Magic of Tidying Up
  • As part of tidying I started posting old photos to a Facebook group (share them with the world rather than store in boxes)
  • Went to a fabulous wedding
  • Saw a punk rock concert in New York City
  • Supported Houston Flood relief

And yes, I was still in business taking on new clients and launching websites. While I was living and working (still alive and in business), the bulk of my projects were “for hire” from marketing agencies, so much like my new glasses — they were awesome, but agency gets the show-off rights.

Let your customers and clients know how you’re doing and what you’re doing. Let’s stay in touch. Catch up on blog posts. I promise I’ll write more. Will you?


Skip The Thesauraus For WordPress SEO

Sometimes web writing and creative writing are opposite corners of the SEO battle. It’s may seem like writing with style and flare is the right way to add pizzazz to your website. But in real life it doesn’t sound smart to your readers and even cause web visitors to spend less time on your website it it’s too difficult to read through. The worse part? Well, if you’re highly motivated to use a thesaurus when you write you can end up using words no one would ever search for and tank your SEO.