For an industry that can trace its roots to medieval times, insurance struggles with a stodgy image and is battling to appear current to customers. The insurance industry has made the jump to the Internet and agents are quickly getting on board the social media movement, including Twitter, the hottest site of the moment. Twitter’s popularity is gaining because it doesn’t take a lot of time or money to start experiencing the benefits of an accomplished Twitter user. Twitter offers insurance agents a way to stay in touch with people from your community and to share information that reduces risk and increases awareness of their need for proper coverage.
Unfortunately, a common concern I hear from clients is a worry they won’t have enough to say. They don’t want to become the stereotype person on Twitter who Tweets infrequently or about mundane events like a trip to the supermarket. And they certainly don’t see the value of these communications.
If you’re a community-based insurance broker, trust me, you have something to Tweet about! Employ any of these 12 insurance Tweet topics to get your agency started and visible, especially among the younger segment.
1. Link to the news of the latest natural disaster
2. ReTweet from FEMA
3. Link to the news of the latest large personal judgment
4. Announce a community event
5. Use Twitpic to share a customer’s damage (with permission of course)
6. Link to a current stormy weather warning
7. Announce a new product or a change in service
8. Offer a coverage review special or a seasonal coverage review
9. Post advice for updating household inventories
10. Support local first responders – link to their website or give a donation link
11. ReTweet a post from carrier’s blog or Twitter account
12. Thank specific Twitter followers for their help
