I’ve walked the online sales path myself and with numerous clients. Here’s the scenario: You know you have an opportunity to collect payments online and you’ve either heard the voice of authority tell you to get a shopping cart or maybe you’ve been bombarded with all the online ads for the latest hot deal for a shopping cart.
Shopping carts are a “must-have” for only 2 reasons: You are doing a high volume of sales (their reporting is usually better than PayPal) or, you are selling a large variety of products with multiple options – for example a box of 20 golf balls in orange with blue stripes, or a box of 30 golf balls in blue with orange stripes.
My recommendation of PayPal comes out of experience. I’m not a paid affiliate. That said, PayPal is perfect for the entrepreneur who is testing online sales; let’s get past the top 3 objections to PayPal.
- I can’t get my money out of PayPal. I’ve heard this from several clients and it’s a common misconception. As a business user, Paypal requires that you complete all the information, including providing a business checking account. They also require that you confirm your account my accepting a deposit.
- Customer’s have to “join” PayPal. This is so yesterday! Customers no longer have to be members of PayPal to make a payment. Customers can happily use their own credit card through
- But Paypal will charge me for every sale I make. Yes, PayPal will charge you and the percentage per transaction is higher than using a merchant account with a shopping cart. HOWEVER, and this is the big decision point for solo-entreprenuers, PayPal will likely be cheaper than paying a monthly fee AND a per sale transaction charge too.
If you would like to brain-storm using PayPal for your business or you need assistance in setting it up as on your website, contact Vanessa at Design to Spec.
