Selling on Instagram: First Move Is To Switch Up to a Professional Account

It’s not enough to have a shopping cart on your website. The next step to increasing sales is to showcase your products in photos on Instagram. The first move to linking your Instagram account to sales on your website is to make it a professional account.

Follow these simple steps.

  • Pick up your phone, open up the Instagram app, and go to your profile (click the small round image icon at the bottom right of the screen)
  • Click the EDIT PROFILE button
  • Click the blue link “Switch to a Professional Account”
  • Click on NEXT in the BUSINESS box
  • Then press the blue CONTINUE button.
  • You’ll be asked to connect to a Facebook Page… yes, do this. But remember you’re connecting to your business page not your personal Facebook profile.

Once these steps are completed you’ll see a message that you have more tools. That means that once your website’s shop is connected to a Facebook catalog you can then start to tag products in the photos you post on Instagram. LET THE SELLING BEGIN!

Why Not Use PayPal? Really, Why Not?

I’ve walked the online sales path myself and with numerous clients. Here’s the scenario: You know you have an opportunity to collect payments online and you’ve either heard the voice of authority tell you to get a shopping cart or maybe you’ve been bombarded with all the online ads for the latest hot deal for a shopping cart.

Shopping carts are a “must-have” for only 2 reasons:   You are doing a high volume of sales (their reporting is usually better than PayPal) or, you are selling a large variety of products with multiple options – for example a box of 20 golf balls in orange with blue stripes, or a box of 30 golf balls in blue with orange stripes.

My recommendation of PayPal comes out of experience. I’m not a paid affiliate. That said, PayPal is perfect for the entrepreneur who is testing online sales; let’s get past the top 3 objections to PayPal.

  1. I can’t get my money out of PayPal.  I’ve heard this from several clients and it’s a common misconception. As a business user, Paypal requires that you complete all the information, including providing a business checking account. They also require that you confirm your account my accepting a deposit.
  2. Customer’s have to “join” PayPal.  This is so yesterday! Customers no longer have to be members of PayPal to make a payment. Customers can happily use their own credit card through
  3. But Paypal will charge me for every sale I make. Yes, PayPal will charge you and the percentage per transaction is higher than using a merchant account with a shopping cart. HOWEVER, and this is the big decision point for solo-entreprenuers, PayPal will likely be cheaper than paying a monthly fee AND a per sale transaction charge too.

If you would like to brain-storm using PayPal for your business or you need assistance in setting it up as on your website, contact Vanessa at Design to Spec.

It’s Time to Get into Holiday Sales Season!

I know it feels like we’re barely into November, but I’m getting businesses ready with web updates for the holiday sales season. Doesn’t it just creep up earlier each year? My family (including our doggie) spent a morning this weekend with Suzanne at Sheridan Photography in Westport for a family portrait. Do you know how hard it is to get everyone together? It was so worth it! Great photos and now I can check Christmas cards off my to-do list.

Stationery card
View the entire collection of cards.

Economy sucks? Read “How to Regain Your Sales Mojo”

I still hear complaints that the economy is a slump. The Goldman Sachs hearings in Washington, DC aren’t helping to warm up a feel-good environment for business. My client Susan Salvo of the Revenue Generators LLC has a dose of good advice for the sales person. “How to Regain Your Sales Mojo”, published in the Hartford Business Journal … check out the home page of the Revenue Generators website.