2. Do You Connect to A Secure Site? So you’re not collecting credit card data or other information on your website, but using an outside service. You may feel confident that the shopping cart service or payment service (ie. PayPal) you use is secure and will be responsible for any breaches of security. You may feel secure the contact management company you use for your e-newsletter will protect email addresses. However, your web visitors don’t know you are using an outside service who is responsible for security. Instill confidence by creating a short privacy statement that tells your web visitor who handles the collection of data orpayments and provide a link to that company’s privacy statement.
3. Does Your Profession Demand Privacy? There are some professions for which your customers and clients have a higher expectation of privacy. Physicians, lawyers, financial planners, and other professions where there is an exchange of personal or sensitive information must provide a high level of security and privacy. Even if you don’t plan to collect data or make a sale on your websites, your web visitors will feel more at ease if they know you are watching out for their security interests.