Are you one of the people who still believes Facebook keeps the social in Social Media? It’s not just fun and games at Facebook anymore. You can give your business a boost by creating a Fan Page, now called a Like Page. What makes a Fan Page so powerful for Jewelers? Well, it’s all the “social” features, of course!
Fabulous Photos: A Fan Page has a tab where you can post photos. When you add a new photo everyone who is a fan (i.e. Likes ) your page will then be notified in their news feed. Voi la! You’re keeping new product in front of your fans. Remember a Fan Page is very social, so encourage your fans to post photos of themselves giving/receiving your jewelry, popping the big question with the engagement ring they just purchased, or at special events like weddings, proms, graduation, reunions, or anniversary parties.
Tell Them About Events: Announce events on your Fan Page. It’s a great way to get the word out that you’re appearing at a Bridal Show, holding an after-hours event, having a sale, or giving a talk on how to shop for diamonds.
Real Them In With Reviews: Ask your customers to post reviews of their purchases. Ask repeat customers to review your service and quality on your Fan Page. When you hold an event like a trunk show, a chamber open house, or a catered late night shop, ask your attendees to comment on your Facebook Fan Page.
Share News in Articles: If you blog, your posts can be tied to your Fan Page. If you don’t blog but want to occasionally write your own articles, you can do this too under the Notes tab on the Fan Page. Don’t forget, you can include photos on either your blog or in Notes… so go ahead and add photos to show your work or new products and make your posts more engaging.
Tag Your Friends: When you become friends with your customers and Like businesses or groups you have the ability to post on their Facebook Wall. It’s easy. Add a comment on your Profile and use the @-symbol before their name, which opens a list of your friends which you can select from. This creates a link from your post to your friend’s wall and also posts your post on their wall! You’ve just expanded the reach of your message to the friends of your friends.
Vanessa Wood believes “All the world’s the web!” There’s room on the internet for your venture to be the next Internet phenom. Vanessa has years of corporate and small business experience that she brings to clients’ web and blog design. She is the owner of Design to Spec LLC. Vanessa is an avid blogger on social media topics and best practices for the web.
