YouTube Videos to Website – Here’s Why!
by Vanessa Wood, Design to Spec LLC – Website Design
The remodeled Design to Spec Website launched in April and the Get Tips! blog got a make over so the appearance is in keeping with the new site. So cool! Among the enhancements at Design to Spec are two YouTube videos to provide visual with audio to explain our business web services and how to make a payment on the Design to Spec website. YouTube, like all things Google, is a simple yet extremely powerful site. Here are the top 3 reasons to put a You Tube video on your website.
1) Double the Power of Your Website. When you set up a You Tube channel you can create a link back to your website. Now people can find your website and find you on YouTube too. Of course, another link to your site will always help to bolster your site’s position in the search engine results.
2) Go Viral. Who knew they loved Susan Boyle’s voice before she went on “Britains Got Talent” and 10’s of millions viewed her on You Tube?! Going viral on the Internet isn’t a sickness, but the passing along of a link to a great site or emailing all your friends to watch an online video. With your permission, your video can be made available to the public. It can become a new piece of content on your website. It can be shared in emails, Facebook, blogs, etc., spreading out across the web.
3) Show Your Stuff. Using video to convey what your business does is very powerful. What if a roofing company filmed a job and then put created a super speedy video? It could convey the completion of a job from start to finish, how many workers applied to a project, fast service. My client Exit 43, the band, uses video from Veoh.com effectively to show their performance to promote bookings and sell their CD. Hearing their music is great, but seeing them perform really kicks it up a notch!
4) “People Don’t Read”. You may have heard this statement from your friends in marketing or education. It’s not that peopel don’t know how to read, but that people who have come of age in the years of TV, Radio, Films, and other media tend to connect easily with audio and visuals. We will watch a video before we will read a lengthy page of text. What better way to get your message across than to deliver it in a medium that will make an impact.
Have you wondered how to get your video on your website? Design to Spec can help put your video from YouTube (Vimeo, Viddler, Vioh) on your website? For all aspects of putting video on your site contact Design to Spec — we can help!
