Technology Goes Everywhere – Is Your Website Ready?

Every once in a while there’s a great example of how fast technology has moved and in what direction it has moved. So I have to share.

The other night I was working late and watching a re-run of an episode of Friends. Joey had made it big on a soap opera and had moved into his own apartment. When he was giving his friends a tour of his new place he proudly showed them the phone on the wall in the bathroom. In the late 90’s the joke was that he had a phone hanging next to the toilet and it was also a luxury. Today the humor is in how antiquated the phone on the wall appear compared to digital phones. Who has a land line anymore? Not only has the design aesthetics changed, but the very core of how we use a phone has rapidly evolved. A phone is no longer a phone as it’s now our computer, camera, and whatever apps you’ve put into service.

We no longer aspire to hang a phone in a bathroom. There’s nothing stationery about our phones! Our smart phones FOLLOW us everywhere.

Our handheld devices include a phone and a host of technology. We’re using these devices not only to watch but to PRODUCE content everywhere… Think Kim Kardashian… of course she did a video shoot in the bathroom putting on makeup!

When was the last time you or a professional looked at your business website to review the technology in play? Is it as clunky as a 90’s wall phone? Or does it perform and attract business from potential clients and customers who use handheld devices— everywhere? Isn’t it time to find out? Design to Spec is offering a free website review to help bring your business into 2017. Contact us before March 1st!

How to Put a YouTube Video on WordPress Page or Post

Figuring out where to insert a YouTube video on WordPress is a mixture of art and science.

First, you need to use some imagination.  Would the video look better embeded before your post’s text or between a break in paragraphs? In this sample (below), I would like to insert the video after an end of a paragraph. I note that the paragraph ends with the word “speed.”

insert a YouTube video on WordPress

 

In your WordPress dashboard you will need to use the TEXT view, so click on the TEXT tab above the editing box. We are using the TEXT view because this is also the code view where all the HTML code is seen.  Now scroll down to where you find the word “speed” again (the pink dot marks the spot below).

Click at the end of the paragraph that ends with “speed”.

Click the “enter” or “return” key to start a new paragraph (that’s the green not). Now, go ahead and paste embed code. You now have the YouTube video on WordPress.

Be sure to click the blue UPDATE button on the right to save all your hard work!

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2 Ways to Share YouTube Videos

share youtube videos on WordPress

Before have a 2 a.m. WordPress crisis thinking you can’t post a YouTube video on your blog… there are 2 ways to share YouTube videos and only one of them will work on WordPress.

Links to Share YouTube Videos

The green arrow in the above image points to a link. This is only a link. It will not show your video on any website or on your WordPress site.  It will only send the user to view the videon on YouTube when clicked. When would you use this? When sending out an email or e-newsletter.

Put the Video On Your Website

Find the SHARE link circled above or on the YouTube website. This is where you’ll click to get the code needed to put the video on your WordPress site or blog.

find embed code to share youtube videos

When you click on SHARE it will open up the EMBED area (see circled above). Below the word EMBED is the code.  It will be highlighted in blue. Simply select “copy” from your computer’s menu and paste this code into the TEXT area of your WordPress site (more on that in the next post!).

5 Steps to Choosing YouTube Videos for WordPress Blogs

Videos are an entertaining way to communicate what you like and what you want to talk about  on your blog or website. YouTube, Vimeo and other sharing sites can help you add content to your site and show off what you do. So, my next few posts are going to be all about getting videos onto WordPress.

Choosing the Right Video on YouTube

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There are millions of videos on YouTube. So much to watch, but which one to choose? Let’s look at 5 steps to finding the right video.

1. The Search Bar. Conveniently located at the top of YouTube is a search field. Type in a subject (person, place or thing) and you’ll be surprised how many choices you’ll have. If you’re searching for your business website you’ll probably find there are videos made by your suppliers, manufacturers, similar though non-competing professionals, and sheer entertainment on a subject that mirrors your business.

2. How Long? At the bottom of the video window are 2 numbers: how far you’re into the video and the total length of the video. You don’t want to bore your audience so try to select videos no more than 3 minutes long.

3. Watch the Video. Click the arrow and watch the video. The whole thing. Don’t get blind-sided by posting a video that goes, off topic, or has poor visual or sound quality. Also, listen. If the video uses copyrighted music or other material it may be taken down by YouTube. They you’ll have an embarrassing blank spot on your blog where the video should be!

4. When Was the Video Posted? When did it go on YouTube… you need to know if you’re posting the video to be timely and relevant.  The date is a good indicator of how fresh the material is.

5. How Many Views? Just as the date is a good indicator of freshness the number of viewers reflects popularity. More viewers means that the video has been relevant for others. And don’t you want to post a video that your readers will enjoy? There will be some instances where the number of views doesn’t matter, such as when you’re promoting your own YouTube video.

Happy viewing!