When you think of blogging or Twitter, do you ever think of someone else writing your posts for you? Some fantasize about a ghostwriter when the frustration rises from working with different social media site configurations. Others engage in this wishful thinking while struggling to write and post during a busy work day.
Don’t wait until exasperation takes over! Outsourcing your social media posts to a web writer can do more than just relieve time and stress. Using a professional web writer can have tremendous benefits that outweigh the pride of doing it all yourself.
#1 – A Writing Stockpile
When we work with clients we often suggest a writing stockpile because it alleviates the fears about what to write next. A stockpile can be created around your business plan for the next year or even using a traditional calendar to coordinate writing with holidays.
We Love: The coach who schedules a rockin’ inspirational YouTube video to post every Friday afternoon during the year.
#2 –SEO-Friendly Writing
The big boost from working with a web writer is that posts are transformed into search engine friendly writing. Not only will more people find your posts, but those truly interested in what you post will find you through social media.
We love: Blog titles that are rich with search words.
#3–Stay Current
As it gets harder to keep up with writing and posts, we’ve noticed that the content becomes old, stale, outdated. Fighting to stay on top of content creation, even with the best of intentions, it’s easy to get behind. When your content is no longer relevant it’s no longer news-worthy to readers. With some social media sites, like Twitter, there’s a short shelf life for a post—they are read within moments of posting and seldom beyond the day they were posted. Fresh content that is on top of current issues brings in more readers and keeps your social media posts of interest to the friends and followers you already have.
We Love: Current Tweets that reference news sites and follow a current event.
Working with Design to Spec, you’ll discover how great it feels to no longer worry about your writing tasks. Delegate your social media and see how much more you can get done by focusing on activities that directly generate income.
