I often hear from clients, “How do I get more followers on my Fan Page?” There is no magic formula. What works best for a business depends upon what type of business it is, the number of initial friends you have on Facebook, and how dilligent you are to building your fan base. Focus on …
Extra Sharp SEO Tip: Get Specific, Get Found
When writing text for your business website it pays to be specific. Exact words are more likely to be found by the major search engines (Google, Yahoo, MSN, etc.). Embellishing text with specific terms will result in web content that is rich with searchable words and phrases that web visitors are actually seeking. Avoid flowery language …
4 Extra Sharp Web Marketing Tips: How to Blog for Independent Insurance Brokers
Who Reads Your Blog? If you’re working on the myth that Twitter is for kids and only old folks need insurance, you’re missing out on the next generation of marketing and your next generation of clients! Insurance is no longer the domain of brown-suit underwriters.
4 Extra Sharp Web Marketing Tips: How to Use LinkedIn for Independent Insurance Brokers
LinkedIn is an easy and effective way to stay connected with your business associates and your customers. Insurance brokers can benefit from LinkedIn recommendations and following life changes announced by their connections that may indicate the need for insurance.