Sometimes it’s the funniest things that have big impact. I was doing the morning drive to drop my child at summer camp. We had the satellite radio set on Radio Disney when a commercial came on that mentioned their coverage of the Kids Choice Awards. I heard moans as my little kid-lette noted that the awards were MONTHS ago! So, shame on Radio Disney for filling airtime with stale content.
The immidiacy of the web means things have to be current. Even if they just sound old they are old!
Do you also have content that’s well past it’s “sell by date”? My recommendation is to take a summer break– look at your web content to be sure it’s working for you. Is it fresh? Is it relevant? Or is it so “yesterday” that visitors move on to find something newer? Use 15 minutes today to identify old content on your website, LinkedIn profile, and on your Facebook Page or Profile.
Like a thorough refrigerator clean out, we can help wipe out content that’s past its prime and replace it with text that will not only fortifies your marketing efforts… but will have a longer shelf-life too!
