You can make all the Chrome users a little happier by using a favicon on your website.
In 2011 browser statistics from the W3schools showed Chrome advancing on Firefox into the number two position. The 2012 numbers show Chrome is used by 41% of web users, second only to Internet Explorer.
While using Chrome, users see a small screenshot of their most visited websites. This is helpful if you are working on a project that entails revisiting these sites during a day– the kind of project where someone is comparing items on your website with another and deciding if they want to do business with you. The icing on the cake, so to speak, is the small favicon that sits in the lower left corner of the screen shot and helps to differentiate your website.
Without the favicon the Chrome screenshot looks unpolished—Chrome substitutes a bland gray globe if you don’t have a favicon. That means that the your website sits amongst screen shots that look more polished and also among others with the same gray globe, looking a bit “all the same.”
Yes, it’s a small touch, however it’s something that can make your website more noticeable.
