I Love the Freedom of Blogging

 

Yesterday I was seeing Tweets that protested actress Rose McGowan who had her Twitter account frozen due to posting a private number. I saw that the action had happened in a tweet from Variety. Then there were new tweets that cast the “freeze” in a political light (comparing her actions to the President’s sometimes loose tweets). About the time I got off the Internet for the night there was an organized Twitter protest– women were going silent on Twitter (some of them have huge followings).

All of these pieces are fascinating demonstrations of freedom. The press tweeted. People complained about their president. A protest. And even the freedom to censure (Twitter is a public company).

A retweet from Matt Mullenweg, the developer of WordPress, caught my eye. I’ve posted the screen shot, but the best quote is “If you want freedom, use the open web.” YES! Blogging is your voice. It’s your forum to say what you want in as many words as you want. You speak to a handful or to millions. You make the choice how how it stays on your site. No need to wait for an editor’s approval or a deadline. You are your own press. That’s why I believe in the power of blogging.

I 8th grade I had an amazing teacher who taught American Government. He explained that freedom is never complete freedom. Freedom ends where it effects another person’s freedoms. He used to swing his arms around wildly demonstrating that was his freedom until he got too close to some and punched them in the nose! So blogging is freedom until you violate the conditions of your shared hosting account or libel someone in a post.

Go forth and be free! Blog!

 

4 Extra Sharp Web Marketing Tips: Twitter for Jewelers

Who Do You Tweet For? Knowing your audience is key for any marketing strategy and it’s true when using Twitter for jewelers too. Your ideal Twitter followers are people who have not yet purchased an engagement ring or wedding bands, those who give jewelry to mark special occasions, and the customers who are purchasing a line of jewelry like Troll Beads or Pandora. These followers, especially those purchasing one piece at a time to complete a bracelet, etc., are interested in learning about new products, trunk shows, or sales.

What Do You Tweet? We don’t want you to feel at a loss for words. A huge piece of marketing to high-end jewelry customers is educating them about the value of jewelry, care, and even  what differentiates the best from the not so stunning diamonds and gem stones. Sharing your knowledge instills confidence that you are a trusted expert. You are probably already staying abreast of news and developments in your field; think about breaking them into brief, easily digestible Tweets.

Can I Show Pictures on Twitter? Jewelry is extremely visual – who doesn’t love a beautiful bauble?! Be sure to sign up for Twitpic.com and you can then post pictures of your newest creations or new inventory as it arrives.

How Do I Find People to Follow Me on Twitter? It’s important to integrate Twitter into your marketing. If you attend a BNI group announce or remind members that you Tweet. Put your Twitter name on your business cards and sales receipts. As you are handing out your card or slipping a receipt into a bag, remind people you’re on Twitter and what kind of news they will get by following you.  Please don’t forget your website as the launch pad to bring followers to you on Twitter.