Getting good placement in the search engines isn’t a one-time event. Even when your website has been optimized and ranks highly in the search engines, such as Google, it can and will change. Let’s explore some of the reasons change happens and what a website owner can do about it. It’s important to understand that …
Who is Your Best Friend on Facebook?
Facebook was in Time Magazine May 2010. It got the cover and a juicy, long article. The writer discusses the ah-ha moment when you first login and become a member. Facebook knows that moment and has even timed it when proverbial light bulb switches “on” and you’re hooked. But what happens after you’ve been on …
Who Comes First in Social Media—Is It Me or My Business?
Have you struggled with the question of whether to write or talk about yourself in the first person, or present information about your business in the third person? You also may be wondering how to represent your business in social media… “Do I set up a profile of me or for my business?” Here’s how to set up a …
Social Media: The Participation Plateau
There have been several articles lately about declining Facebook numbers. Inside Facebook revealed that despite a record 7.8 million new users added in May, there was a huge June slump with only about 320,000 new members. Does this mean that Facebook is on a decline? Our opinion is a calculated “No”. The usage numbers are …