1. Home Page. The first paragraph on your website should grab the web visitor. You only have a few seconds to get their attention, inform them of what the website is about, and convince them to explore further. What better way to achieve these goals than to use the 30-second speech you’ve already created. If your speech is well-crafted to include the name of your business, what you do, who you serve, and the benefits for your clients or customers— you have a winning first paragraph.
2. Description Tag. Whether you’re writing your own meta tags or working with an SEO expert, having your short speech already prepared gives you a great starting point. The description metatag is short, using a limited number of characters. Rather than reinventing the wheel by writing something lengthy and then paring it down, start with what you already have.
3. Social Media Bio. Surely you’ll venture into social media and networking sites to promote yourself and your business. Again, you’ll be faced with limited space to present who you are and what your do. Isn’t it wonderful that you already have an elevator speech and you’re prepared for when a social media site needs a short bio?
4. Directories. When you’re ready to promote your website and garner incoming links to boost your SEO, you’ll want to list the site in some online directories. Whether it’s a free directory or a paid listing, you’ll find that once again your brief elevator speech works perfectly.
See? Your elevator speach isn’t just for the times you need to describe your business in record time. Craft it well and use it often to keep your audience’s attention online!
