Have you looked in your inbox this morning? I bet it’s full of emails because it’s giving Tuesday. I’ve got emails from everyone from Blink-182 to the DAR (Daughters of the American Revolution). I think that just revealed my eclectic interests!
Giving Tuesday is the day when charitable organizations initiate their holiday season fundraising drives. This deluge of emails can tank a small businesses e-news campaign because Tuesday is often considered the best day to send out small business e-newsletters because it the day past the weekly Monday crush.
Is your Tuesday e-mail getting lost among the Giving Tuesday emails? Time to step up the pace of your marketing strategy. If you sent out an e-mail newsletter this morning what you have to say may be ignored. Use the next few days as an opportunity to reach out to your clients again with fresh material, more news, and special events that won’t be lost in the Tuesday email holiday madness.
