Developing great content and doubling your marketing efforts go hand in hand. My clients know that I preach “There’s no shame in using it again!” It you own the rights to your original content (writing) you have first time publication rights, next time publication rights, and the right to use it again and again. When …
Where Do You Get Your News?
If you want to know what is current, watch iCarlyon Nickelodeon. If you aren’t watching it… believe me your kids or grand kids are! The story lines are mostly slap-stick comedy and pre-teen issues, but it is relevant. Here’s a gem of a line: Question “Who reads newspapers?” Answer: “Hobos and old people.” So which …
Social Media: The Over 30 Crowd is Taking Over!
February 25, 2010 was a day for the record books. iTunes sold its 10 billionth music download. The winner got a $10,000 gift certificate and personal phone call from Steve Jobs. Wow! For a company that started just 7 years ago this is a remarkable feat of tapping in to the power of the Internet. …
TIP: How to Put a Press Clipping on a Website
What do you do when you get great press in a traditional newspaper? That’s a really good question because journalism and traditional media is undergoing a huge transition, mostly due to the ease of obtaining free news on the web and their advertising revenues lagging due to new free want ads sources like Craig’s List. …