How much is just right and how much is over the top? I’m often asked that by clients who are describing their business’ products or their online services for the first time. This question comes up even when someone is rethinking their internet marketing approach. Do you tell them everything you do? Do you know …
Disney Reminds Us to Freshen Web Content
Sometimes it’s the funniest things that have big impact. I was doing the morning drive to drop my child at summer camp. We had the satellite radio set on Radio Disney when a commercial came on that mentioned their coverage of the Kids Choice Awards. I heard moans as my little kid-lette noted that the …
You’re Product and Service Descriptions Improve Your Website’s SEO
Dont’ let your website’s product or service descriptions let you down. Imagine you’re a fabulous divorce attorney and public speaker with brilliant ideas. Your friends and business associates have urged you to share your brilliance on a larger platform, so you’ve written your first book. It’s time to sell the book on your website, so …
Using Your Elevator Speech on Your Website and on Social Media
1. Home Page. The first paragraph on your website should grab the web visitor. You only have a few seconds to get their attention, inform them of what the website is about, and convince them to explore further. What better way to achieve these goals than to use the 30-second speech you’ve already created. If …