Using Your Website to Convert Visitors to Business The June 2009 issue of Fast Company Magazine had another terrific article by Dan and Chip Heath, authors of Made to Stick: Why Some Ideas Survive and Others Die say goodbye to the interview process, the Heaths’ article Hold the Interview notes “interviews are less productive of …
TIP: Boost Your Website’s Shelf-Life
There are two sides of the coin when looking at the shelf-life of a business website… The other side of the coin is the website owner who wants their site to appear relevant with very little updating.
TIP: Are You Delivering What’s Expected BEFORE the Unexpected?
Drawing again from American Idol insights… It’s a fine line between giving your audience what they want and satisfying their need for the unexpected. Too much in one direction or the other and you lose them! AI judges want to hear well trained voices, but also hope for the spark that makes the person unique. …
TIP: The About Us Page – Have a Compelling Story
Vanessa WoodDesign to Spec LLC – Website Design in Darien, CT I now have to shamelessly admit I’m really interested in American Idol. I got hooked on Project Runway right away as the creativity and insight into individual approaches to the creating was quite obvious. AI always seemed like a glorified talent show. I’ve watched …