Have you ever gone on a website and can’t find where to click to get to the next page? Yes, this really happens! If your web visitor can’t easily find your navigation menu they are likely to make one simple click to leave your website and go elsewhere. Our TOP 3 website menu practices are simple and effective ways to keep visitors on your website.
- Can’t Find the Menu. Web visitor have been trained to look for navigation menus at the top of websites or off to the left side near the top. Web designer may want to be design-y by putting the menu somewhere else on the site, but rather than being original and clever it’s just vague. There’s no shame in using the best practice of keeping a menu at the top of the page.
- Too Many Choices. Have you ever gone into the super market to buy a bag of potato chips only to find that there’s a whole aisle of just chips? If it isn’t chips, it may have been salad dressing or laundry soap! We are all confronted with a landslide of choices everyday and in a world of ADD (at least that’s a common complaint) it becomes hard to deal with yet another choice. Website that offers too may navigation links, combined with special offers, advertising, social media, etc just confound the user. The right site achieves a balance between all the links, keeping the navigation menu in the forefront.
- Blame it on WordPress. With the move to WordPress websites I’ve found that novice users sometimes opt for themes that don’t suit a business website. What are those themes? Well, be wary of any theme that pushes the menu to the bottom of a page.
