Too often I hear how Incoming links (links to your website from other websites) influence search engine ranking. Its true, when a website links to yours, the search engines are satisfied and your ranking improves. However it’s not a one-way street. Search engines also like to see the “web”— the tie between websites that link …
Getting a Head-Start on Your Headshot
One element that appears on almost every business website: a business photo. Whether the photo is of yourself with peers, a picture of your work crew and van, or a welcoming snapshot of your store’s front door, a photo of you and what you do is essential. Stop Worrying. You don’t have to measure up …
eNewsletter vs Blog: Who is the Winner of this Social Media Battle?
You may have been invited to an enews presentation at a resort location, a presentation with the promise of learning how to grow your business through email marketing. Then you hear about the virtues of blogs. Does all the hype have you wondering which to choose or if you need to hunker down in the …
Use These 6 Savvy Statements to Set Your Website’s Goals
If you want an effective online business presence, your first step is to figure out your website’s goal. Surfing the Internet, you probably noticed the wide variety of websites that not only look different, but perform different functions too. How do you collect all these features and communicate them to your web designer, so your …