One of my pet peeves are graphics that look like buttons, but do nothing. I think of the poor web user punching away at them with their mouse and getting no where. But what about graphics that look like buttons on a box? Well, that’s not nearly as annoying as it sounds. Yes, I’m torn. …
4 Extra Sharp Web Marketing Tips: Twitter for Jewelers
Who Do You Tweet For? Knowing your audience is key for any marketing strategy and it’s true when using Twitter for jewelers too. Your ideal Twitter followers are people who have not yet purchased an engagement ring or wedding bands, those who give jewelry to mark special occasions, and the customers who are purchasing a line …
Understanding RSS Feeds Means Better Blogging
Newbie bloggers tend to frequently ask two questions: 1) “How do people get my blog posts?” … and 2) “How can I add new subscribers to my blog?” New technology takes time to understand. Here are my answers to these common questions to help you understand how blogging works and how to make the most …
Managing Social Media: Mark Your Calendar for LinkedIn Wednesdays
Every Wednesday LinkedIn sends out an update email that contains all the latest news about your connections. Don’t’ dismiss this email—it’s a valuable tool to schedule your use of LinkedIn for business networking. That’s right, I’m suggesting “LinkedIn Wednesdays”. Any networking website only works if you actually use it. That means you have to update …