No matter how you come by your content it’s an investment in time, energy, and often money. So why not re-use content?!
On the Web: Periods Are So Yesterday!
It’s time to break out the funeral dirge for periods in punctuation. For folks who have a sentimental attachment to the various English style books, this break-up is going to be hard.
Double Your Marketing – Redirect Your Content
Developing great content and doubling your marketing efforts go hand in hand. My clients know that I preach “There’s no shame in using it again!” It you own the rights to your original content (writing) you have first time publication rights, next time publication rights, and the right to use it again and again. When …
Type Matters
The beauty of content management systems (CMS) is that the website owner can make changes on their own. But what happens when a client feels the lure of a content management system to change more than the content? Snooty web designers often swap stories about the disasters created by clients when taking on this branding …