The number one reason a visitor will see your “About Us” page is to vet you and to learn more about you. Writing your “About Us” page shouldn’t bring on a tropical sweat storm. These 3 suggestions will make it easier to introduce yourself online.
Name Drop. Use your name and your business name on your “About Us” page. I’m happy to share with you that these are searchable key words that are very helpful in helping people find your website in the search engines. When brain-storming also consider other names to include on this page: Mention a high profile vendor, include notable board memberships or other certifications, add a brand name product or service you office. Keep thinking – I’m sure there are other names associated with you or your business .
Include What You Do. Don’t wait to write a “Services” page. Make it clear on the “About Us” page what product or services you offer. Saying what you do doesn’t have to be a dynamite elevator speech or a mile-long mission statement. The simpler you make this by stating your profession, product, service, the more likely it is that your “About Us” page will have the keywords people are looking for.
Tell Your Story. What’s your story? I’m going to bet you tell it all the time without knowing it. Your story may be how you got in business or what drew you to get a degree or credential. Your story may include the customers or clients you work with. Trust me… you have a story and it’s what will resonate the strongest with your web visitors. Your story may be the trickiest piece to write, especially if you’re uncomfortable about writing about yourself. A good web-writer can pull it out, help with the decision of writing in first person or third person, and create a well-crafted piece of writing.
