This is more than a recipe for a better boiled egg– it’s a primmer on how to find blogging success. I’m not in the habit of sharing recipes but this one ROCKS! The recipe originated with celebrity foodie Alton Brown on Food.com, however Lauren at The Burlap Bag in Austin, TX has done a fantastic job of demonstrating the technique and results on their blog. https://www.theburlapbag.com/2012/03/make-hard-boiled-eggs-in-the-oven/. What can your business blog learn from an egg? Here’s what makes this recipe such a powerful blog post.
1. A New Twist. How to boil the perfect egg has plagued even the most remedial cooks. Everyone loves a tip that makes life easier or better (when I baked my eggs they peeled nicer and there was not ugly gray ring around the yolk!). Solve even the smallest problem and people will embrace your online posts!
2. Excellent Main Image. The graphic Lauren posted clearly shows what her blog article is about and it ID’s The Burlap Bag’s website. You’ll score big, especially in Pinterest where images are king (and queen!), by having a clear image and text that identifies your website.
3. Utilize Social Media. I want to urge you to look at The Burlap Bag’s blog post. There’s a key ingredient at the end: links to the giants of social networking. This is an excellent example of what viral looks like. First, go to The Burlap Bag’s Facebook page https://www.facebook.com/TheBurlapBag. They have 2900+ “likes” which is healthy, but not an avalanche of fans. Now go back to the blog post and see how many people have found the post and either liked it on Facebook or pinned it on Pinterest. Yes, those little k’s mean THOUSANDS.
What does this blog post boil down to? Content matters. Blogging is a great way to add fresh content to your website and regardless of the number of people who like your Facebook page or even subscribe to your blog, well crafted blog articles draw readers through the search engines and can take off through social networking!
