Breaking Down The Urgency of Mixed Content Fixes

A2 Hosting’s latest e-newsletter contains an important article titled What Is Mixed Content & How To Fix It. It makes several points that every WordPress user should be aware of. You know how you get a warning screen now when you try to view a HTTP website? Well, it’s going to get worse. Starting this month the next releases of Chrome will block Mixed Content.

What is Mixed Content?

Mixed Content is defined as a browser (like Chrome, Firefox, Safari, etc.) loading both HTTP and HTTPS content. You may have a SSL certificate and a site that displays as HTTPS in a browser bar, so where does this HTTP come from? The simple answer is LINKS. If you’ve linked to pages within your own site that used to begin with HTTP or other websites that begin with HTTP.

Should I Care?

Yes. To restate the problem…. Even if your site is HTTPS, it it displays HTTP content (website links, even old YouTube links, etc.) the browsers may block pages on your site.

How Do I Know What To Fix?

Pinpointing HTTP links in your site is a reminder to do a periodic check for broken links. You’d be surprised where broken links come from! A great example is President Thomas Jefferson on the White House website. It’s a dead link (page that no longer exists). Jefferson hasn’t been purged, but each administration has the prerogative of changing websites and the current administration did that, Jefferson is still there but on a new page and in a new layer of page structure on the site.

How Do I Fix the HTTP?

There are several options as how to handle these dead links.

  1. If the page still exists, however the site is now HTTPS, simply add a “S” to the “HTTP”
  2. If the page no longer exists but you stil feel the information is of value, it can be located in the Wayback Machine and that link used.
  3. If there is no page and no archive in the Wayback Machine, you’ll want to remove the link.

Can Plugins Help?

The simplist method is to search Posts and Pages for “HTTP:” to see where it is used in links and text.

There are also two types of plugins for WordPress that are valuable. The first is the Broken Links Checker. It’s in use by at least 700,000 WordPress users. It shows broken links, gives you the opportunity to change links in the plugin dashboard, and can even provide a link to the Wayback Machine. If you don’t enjoy changing links one by one (even in a plugin dashboard) you can resort to a find and replace plug that will seek out HTTP: files and change them to HTTPS:. This method must be done with extreme caution and while it changes a large number of site links in one click it DOES NOT identify if broken links so you may solve your HTTP to HTTPS problem but not fix dead links.

Hasta La Vista Google+

In December 2018 Google announced that they were shutting down their social media platform Google+. Their official explanation cites “low usage” as a key factor in pulling the plug. So heads up… if you’ve been using Google+ and link to it on your website it’s time to remove any buttons or links. Google is removing all content so those buttons will shortly be only going to error screens!

Two Tips to Boost Search Engine Ranking with Outbound Links

Too often I hear how Incoming links (links to your website from other websites) influence search engine ranking. Its true, when a website links to yours, the search engines are satisfied and your ranking improves. However it’s not a one-way street. Search engines also like to see the “web”— the tie between websites that link to you and the sites you link back to. This is literally the web that connects everything together on a virtual plane.

However when I recommend outbound links to clients I hear grumbling. There’s resistance to giving out a free link to another business and fear that if their web visitors follow an outbound link they won’t come back to their website.

Remember what we learned in kindergarten about sharing? The web is a lot like the playground; we have to share to make friends and get a good “grade”—in this case it’s making the grade in search engine ranking.

Skip the grumbling. Follow these two tips to improve your search engine ranking with quality outbound links that won’t look like a “freebie” nor will they direct web visitors to your competition.

Social Networking. What if I told you that you could link to someone your web visitors would like to know more about and it’s someone who will never steal a customer—link to you! When you’re short on outbound links, create text links to your social networking accounts on Facebook, LinkedIn, Twitter, and any others you use.

Known Experts and Authorities. If you apply Metcalfe’s Law to the increasing number of websites online, each website uses other websites as resources and thus becomes a greater resource. Fulfill your website’s duty by becoming a resource and adding links to other websites that support your philosophy, skills, product recommendations, etc.

Choose websites that compliment rather than conflict with yours:

-Link to your vendors and suppliers who often have detailed product information on their websites.
-Link to related articles on Wikipedia, EzineArticles, and other resource sites.
-Link to complimentary websites to cross promote to the same customer base.

We like to keep things simple and comfortable. These two tips help you be a vital part of the growing web with outbound links that improve your searchability.