In the past, video had the reputation of being the frivolous stepchild of social media. Used as “caught in the act” clips on the news or staged pratfalls on family television shows. Or you might think of unrehearsed, wobbly, and fuzzy video, uploaded to popular social media video sites like YouTube, Vimeo, and Veoh. But, …
Do You Do What the Gurus Do? Changing Your Social Media Plan Can Change Your Business
A great business guru can stimulate a new way of thinking and propel your business toward success. When you do what the gurus do and still feel overwhelmed, and under-appreciated by your marketplace, it’s time to reassess. 1. Is the Guru in an ivory tower? If you’re following a leader with unlimited funds or one who’s …
The Benefits of Outsourcing Your Social Media: How Does it Work?
When you think of blogging or Twitter, do you ever think of someone else writing your posts for you? Some fantasize about a ghostwriter when the frustration rises from working with different social media site configurations. Others engage in this wishful thinking while struggling to write and post during a busy work day. Don’t wait …
Five Myths That Limit Success with Social Media
#1 – Social Media only works for celebrities or Internet “insiders”. Is it inspiring or disheartening when you hear of celebrities who have millions Twitter followers? Good grief, even 88 year old Betty White had a half million Facebook friends “like” the idea of her hosting Saturday Night Live! We’ve all thought that the only …