February 25, 2010 was a day for the record books. iTunes sold its 10 billionth music download. The winner got a $10,000 gift certificate and personal phone call from Steve Jobs. Wow! For a company that started just 7 years ago this is a remarkable feat of tapping in to the power of the Internet. …
TIP: How to Put a Press Clipping on a Website
What do you do when you get great press in a traditional newspaper? That’s a really good question because journalism and traditional media is undergoing a huge transition, mostly due to the ease of obtaining free news on the web and their advertising revenues lagging due to new free want ads sources like Craig’s List. …
Create A Call to Action on Your Website
Do you want your website visitors to take some kind of action? You may want to provide one clear call to action, a path. Think of even providing multiple action choices depending upon your clients’ needs. Create a clear choice path. For example if you work with retail and wholesale customers, create a separate experience …
TIP: Serving Up the Little Pink Spoon!
By Vanessa Wood, Design to Spec LLC Web Design in Darien, CT At one time or another we’ve all wanted to sample the newest ice cream flavor before we buy. Who can resist the little pink spoon from one nationwide chain. What is the little pink spoon in marketing terms? It’s the free sample served up …