When I get two calls on a web subject, I don’t wait for a third call to call it a trend. Recently I was asked about Search Engine Optimizing (SEO) by two very concerned clients. Judging by the amount of concern, fear, and sometimes panic over SEO, companies who make SEO a specialty are doing …
TIP: Are You Delivering What’s Expected BEFORE the Unexpected?
Drawing again from American Idol insights… It’s a fine line between giving your audience what they want and satisfying their need for the unexpected. Too much in one direction or the other and you lose them! AI judges want to hear well trained voices, but also hope for the spark that makes the person unique. …
TIP: The About Us Page – Have a Compelling Story
Vanessa WoodDesign to Spec LLC – Website Design in Darien, CT I now have to shamelessly admit I’m really interested in American Idol. I got hooked on Project Runway right away as the creativity and insight into individual approaches to the creating was quite obvious. AI always seemed like a glorified talent show. I’ve watched …
TIP: Avoiding Website “Lock-down”
In May 2008 I wrote “We’ve Got a Web Hostage Crisis!” to explain how businesses can get locked out of their own websites. Recently I was reminded of these lockdowns by two other situations that reared their head in the past and continue to haunt web clients even today. Scenario Three: News Flash! It’s the …