Every Wednesday LinkedIn sends out an update email that contains all the latest news about your connections. Don’t’ dismiss this email—it’s a valuable tool to schedule your use of LinkedIn for business networking. That’s right, I’m suggesting “LinkedIn Wednesdays”. Any networking website only works if you actually use it. That means you have to update …
Social Media for Insurance Brokers: 12 Tweet Subjects to Get Your Agency Twittering
For an industry that can trace its roots to medieval times, insurance struggles with a stodgy image and is battling to appear current to customers. The insurance industry has made the jump to the Internet and agents are quickly getting on board the social media movement, including Twitter, the hottest site of the moment. Twitter’s …
Video Marketing: Continuity Ties Together an Online Video Series
In the past, video had the reputation of being the frivolous stepchild of social media. Used as “caught in the act” clips on the news or staged pratfalls on family television shows. Or you might think of unrehearsed, wobbly, and fuzzy video, uploaded to popular social media video sites like YouTube, Vimeo, and Veoh. But, …
Do You Do What the Gurus Do? Changing Your Social Media Plan Can Change Your Business
A great business guru can stimulate a new way of thinking and propel your business toward success. When you do what the gurus do and still feel overwhelmed, and under-appreciated by your marketplace, it’s time to reassess. 1. Is the Guru in an ivory tower? If you’re following a leader with unlimited funds or one who’s …