Collecting Contact Information from Website Visitors

Imagine you’re on a great website and ready to contact the business. Maybe the business was referred to you by a friend and you want to hire them. CLICK! You go to their contact page and find you either need to register as a user or they have a contact form that demands so much information you’re uncertain if you’re giving away your first born or access to the last ten years of your tax records! Do you register or leave?

If you’ve heard someone speak on the merits of collecting contact information, you may think “the more the better” or that registering prospects helps convert them to business.  But what happens when web savvy visitors have well founded concerns about  the dangers of giving out their information online? You are probably finding it’s getting more difficult to convert weary web users who are tired of registering on sites only to have their email boxes fill with special offers and SPAM! Have you noticed this quest to collect information isn’t working any more?

Business websites still need to obtain contact data, yet make collection as effortlessly as possible for their visitors.

Offer Prospects Options.  State your contact information for “snail” mail, telephone, fax, and email on your site. If your job is made easier by collecting information before you speak with a customer, then provide an extended form as an OPTION.

Ditch the Login. Nothing makes a customer or client evaporate faster than having to register to work with you. Consumers expect to login to a secure shopping cart in order to complete a product purchase, however it’s a big turn off to complete the process to request services online.

Give to Get. Have a giveaway in order to get people to give up their email address or other contact information. The giveaway can be a newsletter subscription, a free podcast or mp3, a special report, or a free e-book.

Keeping it simple and offering a resource to your web visitors won’t scare them away. You’ll find visitor will stay and explore when you make it easy for them! When you work with Design to Spec, our goal is to make this a simple process that’s as easy for you as it is for your web visitors.

TIP #13: Form-ula to Reduce SPAM

Vanessa Wood
Design to Spec LLC – Website Design in Darien, CT

TIP#13 – Reduce SPAM by using a contact form on your website for email contact.

You’ve got a website… part of the design decision was to reduce spam by including a Contact Form rather your email address where every spammer and hacker on the Internet could see it. Despite the form, your SPAM has only grown! It’s time to see why.

Let’s do a self-check of your form.

Open your website online and go to the webpage that contains your email form. Click on VIEW at the top of the screen and select SOURCE (or depending upon your browser “Source Page”) from the drop down menu. Now you’re looking at the code of your website. It all looks like jibberish, eh? This is code behind your website.

Use CTRL + F to search this source information for your email address. This should be the address to which the form sends your email. Did you find it in the source code?

If you can find your email address, so can the unscrupulous spammers and email hackers! They use sophisticated programs that pull your email address our of the source code not just what is seen on the web page.

A good form either hides or scrambles your email address. Design to Spec can help with good form solutions.
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EXTRA!

Top 3 Uses for A Web Form
1. Contact Form – allows email contact from online users.
2. Registration or Intake Form – longer than a basic contact from, some businesses use this form to collect information from their clients. The form is delivered to the website owner by email or to a database.
3. Subscription Form – Constant Contact users are familiar with forms used for newsletter sign ups. This form delivers subscriber information to a database.
What kind of information would you like to collect on your website?

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