Often when I ask someone interested in Social Media how they read blogs or news feeds, I’m told that they don’t subscribe to any blogs or news feeds. If you aren’t subscribing to Social Media, how can you expect your customers to embrace your blog or other media? With so many new media websites and …
TIP: Charm Lessons for the Web
Charm, it’s one of those quaint words we don’t hear often any more. It’s a shame because there is a lot of power in the charm. By deffinition it means to delight, to enchant, to gain influence, or to be fascinating or pleasing. Think of Prince Charming, or the exotic snake charmer. It’s no wonder …
TIP: Look Like You’re in Business
Web users have become more savvy and are discerning about who they will do business with. If you find your website isn’t pulling in business it may because it doesn’t look like you’re in business! Get Grounded. Whether you’re selling a product or selling your services, your customers want to know where you do business …
TIP: Blogs Are For Business
When someone says blog … what do you think of? A creeping, green goo that devours a metropolis? Nope, that was the blob. When most of us think of blogs, we think of an online environment where faceless writers expose their inner thoughts over world events or deeply personal issues. That perspective has been a …