Smart phones have brought the “the fold” back to the top of the page.
Remember a couple years ago there was all the talk about “above the fold” and “below the fold”? The expression refers to what a web visitor sees before they start scrolling. I’m not a fan of the “fold” expression — Those phrases are better suited to direct mailing than to the web and I think of all the websites I’ve seen where information was crowded to the top of the page for the sake of maxing out the use of the space “above the fold.”
Smart phones are game changers. That’s because on a smart phone the user can simply land on your website and click and call you. Where you put your phone number makes a huge leap to getting business via your website.
So, get out your smart phone, fire up the Internet, look at your website and see if you spot your phone number or do people have to search for it. Can you touch your phone number and make a call?
While it may not make sense to convert a website to a responsive mobile website (too costy for some and loses visual appeal for others), it makes perfect sense to have your web designer or web developer move your telephone to a place where it can be seen and formatted to initiate a call with just a click.