Time to Catch Up on Blog Posts

We had a tornado or a “macroburst” last week that took down trees and took out power. Design to Spec was back in business the same day after starting the generator. Electricity was restored within 5 days and we’re all good.

Last summer I discovered what happens when you don’t post. People think you’re dead. Well maybe not that extreme, but they do think you’re out of business. I slowed down on posting over the summer and new queries started off by asking if I was in business!  During that time…

  • I got new glasses from an online service. (They are awesome!)
  • I continued to go to CrossFit 3 times a week.
  • My family put up with me implementing the The Life‑Changing Magic of Tidying Up
  • As part of tidying I started posting old photos to a Facebook group (share them with the world rather than store in boxes)
  • Went to a fabulous wedding
  • Saw a punk rock concert in New York City
  • Supported Houston Flood relief

And yes, I was still in business taking on new clients and launching websites. While I was living and working (still alive and in business), the bulk of my projects were “for hire” from marketing agencies, so much like my new glasses — they were awesome, but agency gets the show-off rights.

Let your customers and clients know how you’re doing and what you’re doing. Let’s stay in touch. Catch up on blog posts. I promise I’ll write more. Will you?


Chose Clear Words – It’s Good For SEO

meat-and-potatoes-2I first offered up this advice for web writing under the title “Be Specific Get Found” back in 2011 and it’s still relevant today as Google changes it’s algorithm, Bing encroaches on the share of searches, and mobile friendly has become the norm.  6 years later being succinct and clear in when writing blog posts is still important.

When writing text for your business website it pays to choose clear words.  Exact words are more likely to be found by the major search engines (Google, Yahoo, MSN, etc.).  Embellishing text with specific terms will result in web content that is rich with searchable words and phrases that web visitors are actually seeking. Avoid flowery language and get to the point… It’s good for SEO. Continue reading “Chose Clear Words – It’s Good For SEO”

Blog Post Titles to Impress The Search Engines


Blog post titles should remind you of a great meal.  Putting a title on a blog post isn’t a game to see how many words to jam into one line. It’s your first chance to impress the search engines. Follow these tips to making your post titles count! Continue reading “Blog Post Titles to Impress The Search Engines”