Home Page, Splash Page, or Landing Page?

There’s some confusion between different types of website pages. Sometimes I overhear the terms home page, splash page and landing page being used interchangeably like they are all the same thing. There are differences between these 3 that shouldn’t be overlooked.  

A home page is the main page of any website. It’s the page a web user sees when they go to your website address. It may be a grouping of your featured products, links and menus to assist the user navigating around the site, or an abbreviated page that acquaints a web visitor with the basics of the business.  WordPress sites can have a blog on the home page.

A splash page hearkens back to when Flash was used to animate home pages. A splash page usually relied on less text and more on graphics. Because they were skinny on text they often didn’t fair well in Google searches.

A landing page is a different page altogether. Landing pages are often sales pages that tell a story, demonstrate value, and make an offer. They are like websites in miniature… everything is on one page rather than multiple pages. They can have their own unique URL, yet be hosted on the same server as the main website.  They can even be managed in WordPress using special plugins or unique templates. 

Do you need more help with starting your WordPress website? Contact Vanessa

The 3 Things I Won’t Do On Facebook

Many of my friends and clients know I have a love/hate relationship with Facebook. Remember when the “not-to-do” list was simply not posting personal information or posting when you were away from home? The Congressional hearings with Mark Zuckerberg last year lifted the veil on some reasons you may want to rethink what you do on Facebook.

  1. Download the Facebook App. I know how much we our phones and how convenient is to have Facebook on your phone or tablet, but until Facebook can give me an absolute answer to how the app handles security, I defer from having it on my devices. Even with “location” turned off in the settings I’ve been delivered ad for stores I’m standing in!

2. Search the Web. If you go up to the search bar in Facebook and enter a name or anything else it will not only show people and pages on Facebook, but give you links to articles on the web. You don’t think Facebook is noting these searches? Was this part of the data sold to Cambridge Analytica? Who else gets this data and what do they do with it? Does it really enhance my web experience by sharing this info with Facebook?

3. Go to Another Website. One question that Zuckerberg hedged in the D.C. hearings last year was whether Facebook tracked user’s activity when they moved to another website from Facebook. Not sure it they’re tracking you, then close out your Facebook tab before moving on to another website.

Maybe Facebook gathering data is no big deal, however being aware of where your data my be going is always a big deal. Surf wisely.