Sometimes web writing and creative writing are opposite corners of the SEO battle. It’s may seem like writing with style and flare is the right way to add pizzazz to your website. But in real life it doesn’t sound smart to your readers and even cause web visitors to spend less time on your website it it’s too difficult to read through. The worse part? Well, if you’re highly motivated to use a thesaurus when you write you can end up using words no one would ever search for and tank your SEO.