The Death of FLASH Effects Business Websites

Who’s been warning of the demise of FLASH? Me and everyone else! It shouldn’t be a surprise that FLASH has fallen out of favor in designing websites. What is surprising is the reality of just how invisible a business website can be if it uses FLASH.

  • We have to time travel back to 2008 when I wrote about FLASH as an invisibility cloak (see The budding smart phone and tablet world didn’t include the ability to view FLASH so those website have never been able to be viewed on handheld devices.
  • The first proverbial nail in the FLASH coffin was in November 2011 when Adobe announced on their blog there would NEVER be a FLASH player on phones.
  • The next nail was this summer when Adobe announced they would stop making and distributing the FLASH player in 2020.  What does this mean? Probably that newer computers won’t have access to a means of viewing FLASH. Computer geeks will probably be able to dig up an old version of the FLASH player but there won’t be any guarantee that it will be compliant with upgraded operating systems.

Why would someone wait until 2020 to convert their website from FLASH? There’s NO reason to wait. I read an article on CNN that states Google’s stats on the usage of FLASH. The percentage of computer users who use the FLASH player plugin to view website on their desktop/laptop computers is astonishing low. Google says it’s 17% (see

The numbers are very scary for FLASH website when you start playing with them.  Mobile usage surpassed desktop usage a year or so ago. In 2016 BRG reported desktop use was at 48%.  Google is used for 77% of searches which means 36 out of 100 desktop users are using Google.  Then the 17% who download the FLASH player plugin looks like approximately 6 out of 100 users bother to download the plugin to view a FLASH website. OUCH!

I started removing FLASH from client websites in 2008. I continue to recommend getting out of FLASH website and into sites that use HTML and HTML5 to display content so your business website can be seen on the most computers and devices, and be seen by the most people.



Posted in Announcements Tagged with: ,

Skip The Thesauraus For WordPress SEO

Sometimes web writing and creative writing are opposite corners of the SEO battle. It’s may seem like writing with style and flare is the right way to add pizzazz to your website. But in real life it doesn’t sound smart to your readers and even cause web visitors to spend less time on your website it it’s too difficult to read through. The worse part? Well, if you’re highly motivated to use a thesaurus when you write you can end up using words no one would ever search for and tank your SEO.

Posted in blogging Tagged with: , ,

SEO Isn’t : You May Think SEO Is One Thing But It Isn’t

I was working on an SEO project and was thinking about what it is and isn’t.

1. SEO isn’t a flip of the switch. Good SEO starts in the structure of a website and flows into the text written for every page. Optimizing a page or an entire website isn’t a quickie add-on but a process that juggles basic HTML, software, writing with measuring and monitoring.

2. SEO isn’t finished with the project. Especially with blogging, each new post need to be optimized with keywords and key phrases. If you want to stay in a good position in the search results, you have to keep up your SEO work.

3. SEO isn’t going to stay the same. SEO is influenced by thousands of sites other than your website. What effects SEO? Here’s a few things: Google’s changes, competing websites, new power-house social media and directory websites, and of course the terms people use to search.

4. SEO isn’t just for websites. Why would you work hard on your website and not pay attention to SEO on your social media accounts?

5. SEO isn’t complicated. Using a good plugin and developing a search-term savvy approach to blog writing will assure that your site will be found.

Posted in search engines