Time to Step Up the Pace of Your Email Marketing Strategy

Have you looked in your inbox this morning?  I bet it’s full of emails because it’s giving Tuesday. I’ve got emails from everyone from Blink-182 to the DAR (Daughters of the American Revolution). I think that just revealed my eclectic interests!

Giving Tuesday is the day when charitable organizations initiate their holiday season fundraising drives. This deluge of emails can tank a small businesses e-news campaign because Tuesday is often considered the best day to send out small business e-newsletters because it the day past the weekly Monday crush.

Is your Tuesday e-mail getting lost among the Giving Tuesday emails? Time to step up the pace of your marketing strategy. If you sent out an e-mail newsletter this morning what you have to say may be ignored. Use the next few days as an opportunity to reach out to your clients again with fresh material, more news, and special events that won’t be lost in the Tuesday email holiday madness.

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I Love the Freedom of Blogging

 

Yesterday I was seeing Tweets that protested actress Rose McGowan who had her Twitter account frozen due to posting a private number. I saw that the action had happened in a tweet from Variety. Then there were new tweets that cast the “freeze” in a political light (comparing her actions to the President’s sometimes loose tweets). About the time I got off the Internet for the night there was an organized Twitter protest– women were going silent on Twitter (some of them have huge followings).

All of these pieces are fascinating demonstrations of freedom. The press tweeted. People complained about their president. A protest. And even the freedom to censure (Twitter is a public company).

A retweet from Matt Mullenweg, the developer of WordPress, caught my eye. I’ve posted the screen shot, but the best quote is “If you want freedom, use the open web.” YES! Blogging is your voice. It’s your forum to say what you want in as many words as you want. You speak to a handful or to millions. You make the choice how how it stays on your site. No need to wait for an editor’s approval or a deadline. You are your own press. That’s why I believe in the power of blogging.

I 8th grade I had an amazing teacher who taught American Government. He explained that freedom is never complete freedom. Freedom ends where it effects another person’s freedoms. He used to swing his arms around wildly demonstrating that was his freedom until he got too close to some and punched them in the nose! So blogging is freedom until you violate the conditions of your shared hosting account or libel someone in a post.

Go forth and be free! Blog!

 

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Your WordPress Site Has More Passwords Than You Think

If you’re going to update the passwords for your WordPress site — then you might as well update them all.  Many people login to their WordPress dashboard and that’s as far as it goes. However behind the WordPress dashboard there’s a database and other tools that all have passwords. These passwords should be reviewed for complexity and freshness. Review and update (read more) these passwords to keep your site safe.

  1. Hosting Account (a.k.a. your server)
  2. FTP. Your Hosting Account provides “File Transfer Protocol” which is used to upload and download files to your site. It’s likely that only your web designer or developer have used FTP. It has a password separate from your hosting login.
  3. You may have a hosting plan with one company and register your domain (web address) with another. If your domain is registered with another company, there is also a login password.
  4. WordPress Database (this is not the dashboard) – Don’t change it unless you know how to update it in your WordPress software.
  5. You may have a 5th password if you register your domain (your web address) with a company that differs from your hosting plan.

Not sure about your passwords or not comfortable in making updates. Contact Us.

 

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