You put all that work into your blog, you want an audience, but have you given your readers a way to get notice of your updates? When a blog reader can click a subscribe button and choose to receive your next post that’s called SUBSCRIBING.
The big blogs all have easy subscribe options.
CBS News (yes, it uses RSS like a WordPress blog) gives readers several options to get the latest news stories (circled in green). Like CBS News on Facebook and you’ll get updates in your Facebook account. Not a Facebook user you can get updates in Twitter or Google+. Like videos better than reading the news?– then you can subscribe in YouTube and watch news stories. The important lesson from CBS is that they are mainstream and so are their readers, so they give them mainstream options for following the latest news.
MTV has a follow button. It opens up a box that gives readers 6 options to read their latest entertainment news stories. They deliver their stories to the top “readers”: Google, Yahoo, Netvibes, Bloglines, Newsgator, and Windows Live. See those black and gray buttons at the top of their page? MTV also has a Facebook page, Twitter account, and Google+. If you don’t want to follow MTV in a reader, you can get their latest news by following them on your favorite social networking site.
Check out your blog. Is it missing a way for people to subscribe? Give your readers at least one way to get your future posts via RSS feed and at lease one way to get updates on a social networking site. Today’s the day to reach more readers by getting this done.