AdWords Express: Google Blue Pin Vs. Red Pin in Google Maps

Have you done a Google search only to wonder what the meaning is behind the Google blue pin and Google red pins that mark a map?

If you have a storefront business you can’t ignore the power of Google.  A Google search can bring a customer right to your door! Now Google has added more definition to their search results.  When you claim your local business listing in Google Places (www.google.com/places) web users will see a red landmark “pin” on Google maps and at the top of the search results. If you haven’t claimed your business listing then put it on your “must-do” list.  You can bet that your competitors are in Google Places and are already being seen in the search results.

Not only can you claim your Place, but Google has now made it easier to climb in ranking in the search results.  Create a Google ad for your business and when it’s found in a Google search, web users will now see a Google blue pin on the map. The Google blue pin is now another way to move your business into a more visible position in the search results and reach more web users.

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It’s Time to Get into Holiday Sales Season!

I know it feels like we’re barely into November, but I’m getting businesses ready with web updates for the holiday sales season. Doesn’t it just creep up earlier each year? My family (including our doggie) spent a morning this weekend with Suzanne at Sheridan Photography in Westport for a family portrait. Do you know how hard it is to get everyone together? It was so worth it! Great photos and now I can check Christmas cards off my to-do list.

Stationery card
View the entire collection of cards.
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Is Flash Dead? — The Significance for the Small Business Website

Today Adobe announced on their blog: Flash is dead. It wasn’t quite that dramatic, but they did announce the development of a Flash player for mobile devices has been nixed.  What does this mean for the small business website?

If you are a small business who has a website created exclusively in Flash, it means your site will continue to be invisible on smart phones, pads and other mobile devices. (see my 2008 post “Flash: Is It the Web’s Invisibility Cloak?”).  All the hot smartphones like the iPhone and Blackberry and all the new pads do not have a Flash player and it looks like with Adobe’s announcement they will never have one.  If a small business has a Flash site and wants to be seen on the growing number of mobile devices, they must convert their site to HTML or HTML5.

Yes, Flash will live on because it still has useful applications. It’s a good program for building games. It can handle complex web functions: Steve Shankland on the CNET.com news blog pointed out that Flash is used to upload multiple file attachments in Gmail. Games and advanced functions are seldom part of a small business website.

My advice remains the same as in the past: whether starting a new small business website or to reclaim your visibility on the web—limit the use of Flash and be seen online!

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